Architecture is for architects everyone
Danish Architecture Center’s (DAC) main goal is to engage people in architecture to drive change.
My role as a designer at DAC was to support their mission through visual communication while creating a cohesive brand experience across all channels and touchpoints. Equally important, my task was to ensure the best possible visitor experience for DAC guests through carefully designed indoor and outdoor signage.
I took part in: developing exhibition campaigns, photoshoots and photo selection, ads (print and digital), publications, merchandise, signage, banners, posters, website design, and re-branding.
The Age of Nature exhibition campaign included key visual concept creation, photoshoot and photo selection, advertisement (print and digital) and design shop merchandise.
Parallel to the daily graphic design tasks and bigger campaigns at DAC, my role was to assist in a new website launch and maintenance as well as participate in the re-branding process of the DAC brand.